A community management and social club platform
This deck showcases how a partnership between Hare A.C. and Declaration can be powerful with an already-built bespoke social club app that can generate a new revenue stream for Tracksmith.
What
Declaration is a community management platform that helps brand owners turn their customer base into revenue-generating social clubs.
Why
A strong community management tool can give brand owners more control over how their customers perceive their brand and better access to how their customers interact with their brand, creating a fanatical-like community.
How
Companies can connect directly with their customers via a customizable app, receive customer feedback in real-time, and allow safe connections between members.
For your members
Your private online club serves as a new destination for members, apart from the home, workplace, or events. With the rise of remote work and geographic flexibility, the ability to curate digital campfires becomes almost essential, particularly for those who are not located near your physical locations.
For your club
An online extension of your brand provides potential new customers with additional membership value, serving as a convenient way for them to connect with other members at their own pace. Furthermore, a curated online community can be highly effective in creating long term demand and growth.
No longer a disjointed experience reaching customers on multiple channels with emails, newsletters, social media posts, and third-party apps.
Instead, add additional membership value by distributing information to die-hard members in one focused centralized location.
Integrated solutions for your current business objectives
Slack is designed for shallow communication among business employees while the Hare A.C. app builds deeper relationships.
Generate exponential growth with existing members by allowing them to quickly recommend others to the app via a simple text message, leveraging social validation.
Post important newsletter content in quick digestible short formats.
Showcase new products and collections by repurposing the marketing videos, photography, journals, and films you are already creating.
Invitations to events and digital running panels are all now self-contained in the app for ease of use and fast access.
Distribute race weekend information with ease for pre, during, and post-event details in real-time.
Grow the brand and generate consistent and reliable monthly revenue.
Introducing…
Hare A.C. Elite
Already built, your app allows for unique subgroups to be created within the overall Tracksmith community. We can leverage this feature to create a higher tier of membership and generate a new revenue stream. A new private invite-only space for elite athletes, coaches, partners, companies, stakeholders, and members.
